Behavior change isn’t an information problem. It’s a persuasion problem.
I help health and digital-health teams change what people actually do — and prove it moved the outcome that mattered.
The work
Most efforts have one of these. The results come from holding all three.
Persuasion
The behavioral science to know what moves people — not merely inform them.
Proof
The epidemiological rigor to know whether the behavior actually shifted the outcome.
Product
The operator’s discipline to ship it where real people are.
Why me
Behavioral epidemiologist by training, healthcare entrepreneur by blood. I’ve built and led the products, advised the teams designing the experience, and run the measurement that says whether any of it changed an outcome — and I teach this as an adjunct professor at Northwestern’s Kellogg School of Management.
What I’m called in for
A digital health product whose users engage but don’t improve.
A clinical program that can’t move enrollment or adherence.
A pharma innovation group that needs the science right and shippable.
A board weighing whether a behavioral strategy will actually deliver.
Writing
Contrarian, evidence-first takes on behavior change, digital health, and what the literature actually says.
Dr Kate Wolin 